Digital Ratings: The Handmaid’s Tale Has a Strong Start in the Neilsen Streaming Top 10

Hulu’s The Handmaid’s Tale had its fourth season premiere the week of April 26th to May 2nd and landed at the Number 2 slot in the Nielsen Top 10 for Streaming orignals. It had an estimated 1.04 billion minutes of viewing for the week, making it the most-watching Hulu original tracked thus far in these rankings. Improving from last week to the Number 1 slot was Netflix’s Shadow and Bone which pulled in 1.19 billion minutes of viewing. Disney+’s The Falcon and The Winter Soldier had finished its six-episode run by that week but still remained in the Top 5. It was at the Number 4 slot with 364 million minutes of viewing. Amazon’s animated superhero series Invincible returned to the Top 10 for the week of its Season 1 finale, landing at Number 8 with 176 million minutes of viewing. And Netflix’s Lucifer remained in the rankings at the Number 10 slot with 140 million minutes of viewing.

Supernatural remained in the Top 10 for acquired streaming shows, improving to the Number 6 slot. That show continues to draw plenty of viewership for its encore run on Netflix, adding another 374 million minutes of viewing for the week. In the rankings for streaming movies, the two Netflix original genre entries Stowaway and Thunder Force remained in the Top 10. The former slipped to Number 4 with 271 million minutes of viewing and the latter slipped to Number 7 with 131 million minutes of viewing. You can see the full rankings at this link.

The Nielsen Streaming Ratings rank the shows/movies on Netflix, Amazon, Disney+, and Hulu based on the number of minutes watched during the week by U.S. viewers on television sets (mobile devices are not included at this point). The numbers are extrapolated based on the Nielsen sampling of families who have meters monitoring their viewing habits. Also note, shows with more episodes available will tend to have a higher number of minutes watched.



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Author: johnnyjay

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