Last Thursday, Spike’s new series The Mist, based on the Stephen King book of the same name, debuted with a 0.19 rating based on the overnights for the 18-49 demographic and 684K total viewers. Those numbers seem a little light considering the amount of promotion the show received, but it is hard to gauge because that network has no other scripted programming at the moment to measure the results against. That rating is about in line with Spike’s current reality shows, but then scripted entries are typically more expensive to produce.
I don’t consider The Mist to be in trouble at the moment because it is leading the charge for the network’s new direction as it preps for its name change to Paramount TV. I’m thinking they will give this show some leeway, especially since King’s name is attached and because it received some decent buzz leading up to its debut. Should the numbers slip, though, I’m not certain how charitable the network will be (or can afford to be). We will have to see how this one tracks over the coming weeks, and it could definitely use some love from fans on the social networks to help its cause.
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Prior Week Posts:
June 20th: Wynonna Earp and Dark Matter Improve, Fear The Walking Dead Drops, And More
June 13th: Dark Matter and Wynonna Earp Return Low, Sense8 is Still Cancelled, and More
June 6th: Fear the Walking Dead Returns Low, The Leftovers Goes Out Strong, Twin Peaks Sees Good Streaming Gains, and More