MTV announced today that they will bring back freshman horror series Scream for a second season. The announcement does not come as a huge surprise seeing as the show has performed decent so far for its network. I have had it at a Low Cancellation Alert level since it debuted, though I was starting to consider raising the level after it slipped to a series low last week (you can see the season to date breakdown of its numbers below). Still, it has performed well enough in MTV’s target younger demographic (12 to 34), so apparently they feel strong enough about the show to bring it back for a second year. It is likely a relatively inexpensive series to produce and they may have plans to reset the story each season similar to American Horror Story (I don’t know that for a fact, though). For now, though, it is another win for the low-flying, “ratings noise” cable shows current on the air pulling overnights in the 0.2 to 0.4 range. ABC Family’s Stitchers is another of these as it received a second season renewal two weeks ago. And TNT’s Proof (which also airs on Tuesdays along with Scream and Stitchers) could be the next of these to get a second season greenlight. Its ratings in the 18-49 demographic are at about the same levels, but it has been performing better in total viewers (typical around two million or more vs. the upper six digit numbers the other two have been pulling).
Scream Season to Date (StD) Ratings Results:
|Week||Airings||Live+SD Rtg||StD Avg||Tot Vwrs (MM)||Live+7 Rtg||Cancel Alert|
You can keep up with the most current season to date ratings for Scream each week at the show’s page on this site.